SLAITO flies Sri Lanka flag high at top French travel show

• Aitken Spence Travels was a participant of the travel show
• IFTM is a prestigious meeting place for tourism professionals
• It is a multi-target trade fair for tourism and travel, which covers all travel reasons: Business, Leisure, Groups, MICE

The Sri Lanka Association of Inbound Tour Operators (SLAITO) is leading from the front on destination marketing at the top French travel show which kicked off in Paris yesterday.

International French Travel Market (IFTM) Top Resa is one of the most prestigious events of its kind and attracts thousands of participants from around the globe. Around 200 destinations, 1,700 brands and 34,000 tourism professionals are participating at this year’s IFTM.

France is the fifth largest source market to Sri Lanka with first eight months arrivals amounting to 28,235.

Though Sri Lanka Tourism was officially absent, SLAITO mustered eight Destination Management Companies (DMCs) to keep the Sri Lanka flag flying high at the event thereby giving a big boost for efforts to woo more French tourists.

The participating companies are Aitken Spence Travels, Andrew the Travel Company, Authenticities Sri Lanka, Connaisance de Ceylan, Jetwing Travels, Lion Royal Tourism, Lanka Sportreizen, Walkers Tours and national carrier Srilankan Airlines. The Lankan pavilion was officially opened by Sri Lanka’s Ambassador in France Prof. Kshanika Hirimburegama.

Source: https://www.ft.lk/front-page/SLAITO-flies-Lankan-flag-high-at-top-French-travel-show/44-740086