Sri Lanka’s PR practitioners launch industry’s first professional association

PRCAI President Atul Sharma delivers keynote address welcoming Public Relations Association of Sri Lanka – PRASL

Leading corporate and marketing communications professionals came together to formally launch the Public Relations Association of Sri Lanka (PRASL), beginning a new chapter in the progression of the practice of Public Relations as an industry in Sri Lanka.

The landmark event at Cinnamon Grand, the Hospitality Partner, was graced by the distinguished presence of Atul Sharma, President of the Public Relations Association of India (PRCAI), flown down for the occasion by the event’s Airline Partner SriLankan Airlines.

Delivering the keynote address, Mr Sharma focused on the multifaceted benefits of an association that brings industry professionals together, leading to the adoption of best practices, the development of codes of ethics and learning opportunities, the emergence of thought leadership and formation of affiliations with like-minded entities that stimulate the growth of the industry.

Outlining the journey ahead for the Public Relations Association of Sri Lanka, its founder President Rezani Aziz said the theme for her term would be ‘Make it Count.’ “At this time, I need not remind everyone that Sri Lanka stands at an unprecedented, unpredictable point in history. Change is the only certainty in our future, as mega disruptions on the local and global stage continue to radiate across society,” she said.

“PRASL will make it count this year,” Mrs. Aziz pledged. “Our vibrant platform will have enriching opportunities for public relations and public affairs practitioners to learn from interactions with each other as well as with experts in the industry through interactive dialogues, panel discussions and webinars,” she said, disclosing that the Association has planned five forums on different topics for the year.

The office bearers of the first Executive Board of the PRASL for 2023-24 comprise of Rezani Aziz (President), Ashan Kumar (Vice President), Rukshica Perera (Secretary), Mushthak Ahamed (Treasurer) and Druvinka Moraes (Asst. Secretary) and Members Kendall Hopman, Nevindee Amarasinghe, Dominic Perera, Ashan Jayatilaka, Anuk de Silva and Roshani Madarasinghe. Mr Nimal Gunewardena will serve as an advisor to the Executive Board.

Membership in the PRASL is open to PR and corporate communications professionals, press officers from the public sector, academics teaching the subject, and graduates of PR, marketing, and communications, who are currently engaged in PR practice or teaching. The Association has three categories of members, Professional, Associate and Graduate.

 

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