SLIM collaborates with VoiceD as Strategic Partner for Professional and Skills Development with Certificate of Direct Sales & Network Marketing

The National body for Marketing in Sri Lanka, SLIM, teamed up with VoiceD Marketing Services, a giant in the Direct Marketing Industry in Sri Lanka to provide in-house training for professional and skills development on sales and marketing, with the Certificate of Direct Sales & Network Marketing for the staff of VoiceD. This alliance between the two prominent Marketing organizations was made official on recently, with the participation of Mr Sanath Senanayake, CEO/ED – SLIM, Ms. Mihirinie Fonseka, AGM – Business Development – SLIM, Mr. Asanka Seneviratne, Manager – Corporate Sales – SLIM, Mr. Nadeeka Hettiarachchi, Director/CEO– VoiceD, Mr. Tharindu Bandaranayake CCO – VoiceD and Ms. Nishani Silva, Assistant Manager – HR – VoiceD.

This significant collaboration will present the VoiceD staff with the Certificate of Direct Sales & Network Marketing, which is tailor made for the Direct Marketing industry, designed to provide professional knowledge for the sales teams to improve their understanding of sales and enhance their performance to be in the forefront of today’s competitive sales culture. This strategic partnership was initiated with the intention of providing an exclusive professional Marketing qualification to the VoiceD staff members to further their professional growth and particularly of the organization’s sales force.

President of SLIM, Mr. Roshan Fernando highlighted the necessity to empower the professional marketers and revive the Lankan economy amidst the COVID-19 pandemic. He iterated that, “The Covid 19 crisis has affected the marketing industry globally, bringing about negative impact as well as changing trends in the market. It is therefore, necessary to understand and cater to the changing patterns in the industry to keep the economy of our country afloat. As a part of the Restart Sri Lanka initiative, SLIM is ready to lead the nation in these challenging times and guide the marketing personnel to rise to the occasion, and contribute to revive the economy of Sri Lanka”.

CEO of VoiceD, Mr.  Nadeeka Hettiarachchi commented on the significance of a qualified and well skilled work force in the Direct Marketing industry. He said, “Direct marketing plays a vital role in today’s world. While it has existed for decades, the ever evolving and constantly changing marketing industry requires constant re-evaluation of the strategies and skills to excel in this industry. While an organization grows with the development of its employees, it is of great significance for us as a company to provide necessary education and training to our staff to bring about a professional growth and enhance our employees with the much-needed efficient and modernized Direct Marketing skills. With the launch of our partnership with SLIM, the leading educator for Marketing in the country, we hope to offer the best training programs for our employees and help them become well accomplished professional marketers”.

Commenting on this special occasion Mr Nuwan Gamage Vice President said, SLIM has entered into agreements with top corporate entities over the years to contribute towards the development of the marketing profession. We constantly strengthen the quality of coaching and study material to maintain a very high standard in tutoring. This has enabled corporate students to deliver exceptional results in the past and would help in the future too. We believe that joining hands with SLIM will serve to enhance the skills of VoiceD employees and will enable them to think differently and proactively.

Acknowledging the significance of the partnership, CEO of SLIM, Mr. Sanath Senanayeka said, “The corporate sector in Sri Lanka has endorsed SLIM training programs due to their effectiveness in enhancing the performance of their employees. The Certificate of Direct Sales & Network Marketing is a tailor-made program catered by SLIM for the sales professionals at VoiceD, aimed at providing a sound understanding and competent level of Direct Marketing knowledge and skills to ambitious aspiring professionals. SLIM is committed towards working with the marketing fraternity in the country to provide them with the highest levels of support in enhancing their skills and performance”.

SLIM has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka through education, training and development. Amidst challenging times brought about by COVID-19, SLIM takes every opportunity to improve the marketing fraternity in the country and continues its effort towards enhancing and developing marketing education in Sri Lanka and its commitment towards the profession.

SLIM is the National Body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), Organisation of Professional Associations of Sri Lanka (OPA) and Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL). SLIM also has received ISO 9001:2015 certification in recognition of its superior quality management system and ISO 2990:2010 for Learning Service Provider (LSP), providing non-formal education and training services.


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Author: Isma Izzath
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