NDB Drives Remittances with its Renewed Salli Ratin-Thagi Apen Campaign

National Development Bank PLC has reintroduced its iconic campaign “Salli Ratin – Thagi Apen” to promote and encourage the channelling of foreign remittances through the Western Union money transfer platform. In this ongoing promotion, customers collecting Western Union remittances from NDB branches are eligible to receive mobile reloads. The campaign coincides with the ongoing festive season and will be available until January 07, 2023.

Recognising the challenges in the remittance landscape in Sri Lanka, NDB aims to provide a more practical and beneficial solution to customers. This incentive is expected to boost remittances of foreign funds through formal banking channels, which make a valid contribution towards enhancing the official foreign reserves of Sri Lanka, which is critical to the country at this juncture. Additionally, NDB brings the utmost convenience to customers,

The incentive offered features mobile reloads worth up to LKR 250/-, varying upon the amount remitted via Western Union. Building on the success of its previous campaign carried out at the beginning of 2023, the bank anticipates a positive response to this updated approach.

In addressing the remittance pain points faced by customers, NDB’s remittance campaign, with its mobile reload offers, reflects a strategic approach to providing tangible benefits, ensuring that customers not only receive financial incentives but also experience increased flexibility in managing their funds. Additionally, NDB NEOS provides customers with the added benefit of managing their funds form wherever they are.

NDB Bank is the fourth-largest listed commercial bank in Sri Lanka. The Bank was recently named the Retail Bank of the Year (Sri Lanka) at Asian Banking & Finance Retail Banking Awards 2023 and the Best Corporate Bank 2023 by Asiamoney and also emerged as the Most Awarded Corporate in Sri Lanka in 2022 for the second consecutive year, as per the annual rankings of Sri Lankan publication LMD. The Bank was adjudged the Best Bank in Sri Lanka 2022 by Global Finance USA and Euromoney in their annual best bank awards programmes. Additionally, The Bank was named one of the “Top 50 Best Workplaces in Sri Lanka 2022” by Great Place To Work, USA. NDB is the parent company of the NDB Group, comprising capital market subsidiary companies, together forming a unique banking and capital market services group. The Bank is committed to empowering the nation and its people through meaningful financial and advisory services powered by digital banking solutions.

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