Sri Lanka to launch mega global tourism campaign worth Rs. 1.4 Bn in December

A massive global destination marketing campaign with a budget of Rs. 1.4 billion will be launched by Sri Lanka Tourism on December 27, 2023.This will be a full-scale, expedited worldwide promotional effort, according to Chalaka Gajabahu, chairman of the Sri Lanka Tourism Promotion Bureau (SLTPB), and it is being done at this size for the first time in a number of years.

“The promotion will focus on 14 countries including, China, India, Russia, UK, Germany which we have identified as key markets for Sri Lanka,” Gajabahu said.
According to him, the SLTPB has also determined that there are 3 million Sri Lankans residing overseas and that this diaspora is highly powerful.

“We will also target this segment and carry a special message ‘come visit your mother land during this crisis period and contribute towards the economy,” he added.
Sri Lanka will also take part in major travel fairs such TOP RESA 2023 (IFTM)to be held in Paris in October and World Tourism Market in London in November, as well as massive road shows throughout a number of nations.

With two major events, the traditional Dalada Perahera in Kandy and the Asia Cup commencing on August 31, Sri Lanka is anticipated to advertise the largest number of tourist arrivals for 2023 this year, surpassing the July total of 143,039.

With the exception of May, Sri Lanka consistently experienced over 100,000 tourist arrivals every month (83,039). Up till August 20, Sri Lanka welcomed 98,831 tourists, exceeding the 37,760 total number of tourists that arrived in August of 2022.

Up to August 20, there have been 866,744 tourist arrivals to Sri Lanka, exceeding the 719,978 total number of arrivals that year.

India was the primary source of tourist arrivals for the fourth month in a row, accounting for 19,804 of all arrivals.

With 12,188 (12%), the United Kingdom was Sri Lanka’s second-largest market, while China surged to third place with 6,964 (7%).

After a three-year pause, Sri Lanka achieved its USD 1,094 billion income objective from tourism revenues from January to July 2023. This amount was USD 764 million during the same period previous year.

Source: https://www.travelandtourworld.com/news/article/sri-lanka-to-launch-mega-global-tourism-campaign-worth-rs-1-4-bn-in-december/