Sri Lanka Tourism to launch Nation Branding Campaign to boost global presence

Sri Lanka Tourism is set to launch its most awaited Nation Branding Campaign on June 26, 2025, in Colombo, bringing together key players from the public and private sectors to drive a unified vision for the country’s tourism sector.

The landmark initiative, led by the Sri Lanka Tourism Promotion Bureau (SLTPB), aims to reposition Sri Lanka as a leading global travel destination by showcasing the island’s unique identity, cultural richness, and ongoing recovery in tourist arrivals.

The event will serve as a platform for unveiling strategic measures designed to enhance Sri Lanka’s international visibility and long-term tourism growth.

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