- Awarded the Most Loved Insurance Brand
- Awarded the most valuable General Insurance brand for the 4th consecutive year
Sri Lanka Insurance tops the ranking in many aspects in the recently published Brand Finance report on Sri Lanka’s Most Valuable Brands 2021 edition. Sri Lanka Insurance tops the list as The Most Loved Insurance Brand of the Year and the Most Valuable General Insurance Brand of the year. Sri Lanka Insurance is moving forward proving it’s prowess to be awarded these prestigious titles for the 4th consecutive year.
Sri Lanka Insurance was established in 1962, with the aim in taking the message of protection through Insurance to every corner of the nation, and to date the company has focused on this core element of providing protection for all.
During the year 2020 Sri Lanka Insurance has been in the forefront in aiding and supporting Covid relief initiatives. Sri Lanka Insurance donated Rs 5 Million to the Covid relief fund, donation of 10,000 number of 200 ml sanitizer bottles to the Special Task Force carrying out necessary pandemic control measures, launched Viru Abhiman – the Rs. 1.5 million worth free life cover granted to the state sector employees who are in the frontline battling Covid 19 pandemic during 2020, the donation of facemasks, hand sanitizers, surface disinfectants distributed among Municipal Councils, Provincial Councils and Town Councils and necessary government entities just before the lockdown ended giving all the assurance that their offices are risk-free places to return.
The Company also adopted easy payment schemes and concessions on premium payments to ease the customers during these trying times. Sri Lanka Insurance mandate goes beyond Insurance, It is to provide protection to the people of this nation at times of catastrophe.
Leading the General Insurance Market with a 20.3% Market share, SLIC General Category recorded a staggering Rs 20.1 Billion in Gross Written premium in 2020, an unmatchable monthly claim settlements amounting to Rs. 665 Million and a Rs 7.9 Billion per annum is undoubtedly Sri Lanka’s No 1 General Insurance brand.
Sri Lanka Insurance introduced many innovative processors to ensure utmost customer convenience during this pandemic period, which includes expansion in online premium payment gateways, multiple payment methods, 0% easy payment schemes for customers, tie- up with motor repair service providers with discounts and hassle- free claim experience, simplified fast track claim and settlement processers.
Sri Lanka Insurance Motor Plus, The flagship Motor Insurance brand in the country redefined the motor insurance experience by introducing customized motor insurance products to cater to unique needs of customer segments in the motor insurance market.
Motor Plus Loyalty Rewards is the one and only Rewards scheme attached to a Motor Insurance in this country and provides attractive discounts from life-style stores ranging from leisure, clothing, to repair centres & motor accessories
Sri Lanka Insurance also services the Education Ministry initiated “Suraksha” School Children Insurance covering 4.5 million student population in the country, proving the financial stability and the claim paying ability of the state Giant.
Source From biz.adaderana
Author: Biz Editor
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